Zora is an open, permissionless protocol (built on a Layer-2 OP Stack rollup) focused on empowering creators by turning every post, NFT, or piece of on-chain media into a tradable asset. Creators can mint “coins” for their profiles or individual content, earn rewards from trades and referrals, build on the Zora SDK, and run modular tools for drops, royalties, discoverability, and monetization without gatekeepers. Its infrastructure is designed for low-cost transactions, transparent ownership, and a creator-first economy.