Blur has rapidly established itself as the dominant NFT marketplace and aggregator on Ethereum, fundamentally reshaping how professional traders interact with NFTs. Launched in late 2022, the platform prioritizes speed, zero trading fees, and advanced portfolio management tools that cater to power users and high-volume traders. Its aggregator functionality sweeps listings across major marketplaces, offering best-price execution in a single interface.

The BLUR token powers governance and incentivizes liquidity through innovative bid-pool mechanics, which have driven significant trading volume — at times surpassing OpenSea. The introduction of Blend, a perpetual lending protocol for NFTs, further demonstrates the team's ambition to build comprehensive NFT financial infrastructure.

Strengths include exceptional UX for pro traders, aggressive incentive programs, and strong community engagement. However, concerns persist around the sustainability of airdrop-driven volume, potential regulatory scrutiny of token incentives, and whether activity will retain once rewards diminish. The platform's heavy focus on Ethereum also limits cross-chain exposure. Despite these risks, Blur remains the benchmark for NFT trading innovation and a cornerstone of Ethereum's dApp ecosystem.