Mirror is a decentralized publishing platform built on Ethereum that empowers writers and creators to own their content through blockchain technology. It pioneered the concept of turning blog posts into NFTs, enabling writers to monetize their work directly and build on-chain audiences. The platform's clean, Medium-like interface lowers the barrier to entry for Web3 publishing, making it accessible even to non-crypto-native users.

As a crypto blogging platform, Mirror excels — it has become the go-to publishing tool for DAOs, protocol announcements, and thought leadership in the space. Its Ethereum integration is solid, supporting wallet-based authentication and on-chain content storage via Arweave. However, as an NFT marketplace, it's limited compared to dedicated platforms like OpenStar or Blur, since its NFT functionality is narrowly focused on writing editions rather than broad digital collectibles.

Concerns include declining engagement after the initial Web3 hype cycle, limited discoverability features, and competition from traditional platforms. The team (founded by Denis Nazarov, formerly of a16z crypto) brings strong credibility. Mirror remains an important piece of decentralized content infrastructure, though its long-term sustainability depends on sustained creator adoption.